Situation: This personal trainer was in need of business during the Covid pandemic. I met with him to discuss his concerns, budget, and what type of users he wanted to attract. 

Solution: We decide to implement a kettle ball as his main focus for the identity because of its relationship to the end user—it is something to grasp and it lends a feeling of empowerment instantly. Using his truck as a roving billboard was an excellent opportunity to advertise when he visited his clients at their homes. As a result, his business is expanding.